Google Page Speed Service – The death of the Web Performance Optimization consultant?

wpo Google Page Speed Service   The death of the Web Performance Optimization consultant?

Over the past few years, Web Performance Optimization, also known as WPO has flourished. In fact, ever since Google announced that the initial page load will be taken into consideration in Google ranking, it’s been a bit crazy. We’ve seen lots of consulting company jumping on the band-wagon to offer optimization services. A lot of them offer customer to audit their website for optimization ie. Image optimization and compression, Javascript performance (asynchronous and cached), CSS optimization, lazy loading, redirection and DOM optimization, etc. Most of the consulting companies use the same kind of tools broadly available as open-source: 

  • Page Speed – Tool from Google that evaluates the performance of web pages and offers tips for enhancement.
  • YSlow – Same tool as Page Speed but from Yahoo!
  • WebPageTest – offers data on site performance with test from multiple geograhies.
  • Show Slow – Provides performance metrics over time.

Today, Google is changing the game. They’ve launched Google Page Speed Service, which promises to boost the loading time of your website from 25 to 60 percent. They prefetch your site, make changes to your pages based on their best practices (Probably those they offer today with Page Speed) and then serve your pages from their own network of servers worldwide.

“To use the service, you need to sign up and point your site’s DNS entry to Google. Page Speed Service fetches content from your servers, rewrites your pages by applying web performance best practices, and serves them to end users via Google’s servers across the globe. Your users will continue to access your site just as they did before, only with faster load times” Ram Ramani, engineering manager, Google

Are we going to see a lot of company giving up their pages to Google and rewrite them for speed? That’s a lot of trust to give to a third-party.I’m wondering what kind of SLA they would give to people to ensure the site will not break. Of course initially the service is free but Google will charge it at some point: “Pricing will be competitive and details will be made available later.”  Not a lot of details but Google has to find new ways to generate revenue and Page Speed Service might be one of them.

If you’re doing web performance optimization, is Google Page Speed Service giving you some headaches?


3 thoughts on “Google Page Speed Service – The death of the Web Performance Optimization consultant?

  1. It won’t give me headaches, it will rise awareness around Web Performance Optimization worldwide. And that will deliver extra work implementing this new tool of Google.

    Will it work with AJAX? And what about testing software like the Visual Website Optimizer? There must be situations where old fashioned WPO work needs to be done.

  2. Honestly, run for yourself one of the tools, implement what it say and you are done. It is not even long.

    Caching? Just configure your web frontend and ensure version is somewhere part of URL for static resources.

    Compression? Done in 5 minutes from the same web frontend.

    Less roundtrips? Use a JS minifier and images sprite.

    All of this can be done in a few week for most projects. If this is too costly for you, you are not the one that will benefit from this kind of services anyway.

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